Reviewed · GHOST & VOODOO TOURS
Ghosts, Gods, & Gangsters – NOLA’s Dark Psychology Tour
New Orleans gets dark fast. This adults-only walk is led by Dr. Edward Simon and mixes psychology, street legends, and real crimes into one 90-minute night.
I love the guide’s fact-first storytelling and how he handles questions directly. I also like the very specific stops, from LaLaurie to Gallatin Street’s scandal past.
One consideration: it’s a grim history tour with no building admissions, and it involves a good chunk of on-foot time.
In This Review
- Key takeaways before you join
- Why this New Orleans dark history walk feels different
- Meeting at Dutch Alley: timing and practical comfort
- LaLaurie and the city’s hardest-to-look-away stories
- Gallatin Street’s scandal era and Bricktop Jackson
- Crowley’s Quartier Macabre: framing the city between life and God
- Witch-coven legends and the Ursuline vampire lore
- How Dr. Edward Simon keeps the stories grounded
- Price, pacing, and what you actually get for $35
- Who should book this tour
- Practical tips for a smooth night walk
- Should you book Ghosts, Gods, & Gangsters?
- FAQ
- How long is the tour?
- Where does the tour start and end?
- Is it adults-only?
- What’s included in the $35 price?
- Are food or drinks included?
- Is the tour wheelchair accessible?
Key takeaways before you join

- Dr. Edward Simon leads the tour, blending spooky lore with a disciplined, fact-focused approach
- LaLaurie haunting stop plus talk of Madame’s atrocities keeps it grounded in New Orleans’ darkest episodes
- Gallatin Street and Bricktop Jackson add a human, cautionary side to the city’s reputation
- Quartier Macabre context (Aleister Crowley’s dark nickname) frames the stories with a “city between worlds” idea
- Witch-coven legends and vampire lore around the Old Ursuline Convent turn the walk into a slow-burn supernatural case file
- Souvenir wristband and a licensed, insured guide mean you get both experience and peace of mind
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Why this New Orleans dark history walk feels different

If you’ve done a haunted tour that’s mostly fog machines and vague vibes, this one will land differently. Ghosts, Gods, & Gangsters leans into a psychology theme: why a place keeps repeating its own nightmares, and how people turn fear into folklore. It’s not just about ghosts. It’s about human choices, power, rumor, and what gets remembered.
I also like the way the tour treats the supernatural as part of New Orleans storytelling culture, not as a cheap gimmick. Dr. Edward Simon is the driver here, and the vibe he brings is serious. In real conversation, he’s the kind of guide who answers questions and sticks close to what’s presented as true. That matters on a topic like this, because dark history can turn into pure exaggeration fast.
And yes, it gets weird. You’ll hear hoodoo vs voodoo distinctions, witch-coven legends, and vampire lore. But the tour tone keeps you oriented, like you’re walking through a dark map with a narrator who knows how not to make the facts float away.
Meeting at Dutch Alley: timing and practical comfort

The tour starts in Dutch Alley, a small, secluded lane off North Peters Street. You check in 30 minutes before departure, so set your plan accordingly. The listed starting address is 916 N Peters St, and the plan ends at 400 Esplanade Ave. This is a true walking route, so the start time matters more than you think.
Come in comfortable clothes and shoes. The tour is outdoors, after dark, and built for moving. If you’re the type who hates heels, this is your warning label. Also, it’s adults only: 17+. That means the storytelling language and themes are aimed at mature audiences.
You’ll also get a souvenir wristband, which is a small touch but helps with group unity at check-in and during the walk. If you’re traveling solo or in a small cluster, the setup is friendly to small groups or private options.
One more practical note: there’s no allowance for late arrivals. If you’re fighting traffic or waiting for rides, build in extra time so you’re not the reason the schedule slips.
LaLaurie and the city’s hardest-to-look-away stories

The LaLaurie stop is the kind of moment that changes the whole mood of the walk. You’ll hear about the notorious LaLaurie haunting and the Madame’s atrocities, with the story tied to one of the most grotesque crimes in New Orleans history. This isn’t “spooky” in the cute way. It’s dark because it was dark.
What makes this stop valuable is that it doesn’t treat the past like a cartoon. It places the horror in a human framework: fear, cruelty, and the afterlife of reputation. New Orleans has always been good at turning scandal into legend. This part of the tour asks you to look at what’s underneath the legend—what people did, how people reacted, and why the city kept talking.
A drawback for some people: if you’re sensitive to violent historical content, you should know this tour doesn’t soften that edge. It’s also an outdoor viewing experience, and the tour doesn’t include admission to buildings. So you’ll learn by standing in place, hearing the story, and tying it back to the city’s patterns.
If you’re the type who likes “haunted history,” this stop is the cornerstone. If you’re seeking light thrills, you may want a different kind of night walk.
Gallatin Street’s scandal era and Bricktop Jackson

From the LaLaurie shadow, the tour shifts to the kind of New Orleans history that feels loud even when you’re standing still. Gallatin Street gets center stage as a former red-light district, and you’ll hear about Bricktop Jackson—described as a fiery lady of the night who captured hearts and, in the darker telling, cut as many throats as she captured attention.
This is where the tour’s psychology theme shows up. The story isn’t just about vice. It’s about power, survival, and the way reputation can become currency. Places like this don’t stay in the past neatly. They echo in street names, in old rumors, and in the way visitors imagine the city.
What I appreciate here is that the narrative isn’t written as a morality play. It’s told as a real-world web: people with motives, people with leverage, and a city that constantly negotiated who got protected and who didn’t.
If you like tours that give you names—real people, not just “a mysterious figure”—this section is a win. Bricktop Jackson’s presence turns Gallatin Street from a general concept into something you can actually picture.
Crowley’s Quartier Macabre: framing the city between life and God

One of the most interesting pieces is how the tour frames New Orleans as Quartier Macabre, a name associated with Aleister Crowley. The idea is basically a mental lens: the city as a place between life and God, where time has overlooked whole corners of experience.
This isn’t just trivia. That frame changes how you hear the rest. Instead of treating each stop as a standalone spooky story, you start thinking in patterns. Why certain neighborhoods become story machines. Why some legends spread while others fade. Why people keep returning to the same themes: forbidden rituals, power struggles, and fear made glamorous.
In a city like New Orleans, “dark” isn’t only about crimes and hauntings. It’s also about the cultural machinery that turns the forbidden into a kind of public language. Crowley’s label works like a shortcut: it tells you what mood to carry while you walk.
This section is also a reminder that the supernatural in New Orleans often sits right beside human choices. Even if you treat the legends as storytelling, the psychology is real: people seek meaning, even in the worst places.
Witch-coven legends and the Ursuline vampire lore

At some point, every serious New Orleans dark-history tour has to deal with witch-lore energy—and this one does it directly. You’ll hear about the city’s first and most powerful witch coven and legends around magick rituals. The tone is whisper-before-you-know-it, the kind of story delivery that makes you lower your voice even if you don’t need to.
Then the walk pivots to the Old Ursuline Convent and the vampire lore linked to it. If you’ve heard other vampire stories in other cities, you’ll feel the difference here: New Orleans versions tend to mix religion, superstition, and street-level rumor into one package. The result is that the supernatural doesn’t feel like a separate genre. It feels like part of the local imagination.
What’s valuable for you as a reader is that these stops broaden the tour beyond one type of darkness. You’re not only learning about violence and cruelty. You’re also learning about how communities explain fear when they don’t have the tools for rational answers.
One note: because there are no building admissions included, you won’t get a ticketed interior experience. You’ll get the stories tied to the locations themselves—voice, atmosphere, and local context doing the heavy lifting.
How Dr. Edward Simon keeps the stories grounded
Storytelling quality is the difference between a forgettable night and one you remember. This tour leans heavily on how Dr. Edward Simon speaks: as a master storyteller who keeps moving and keeps you engaged. It also helps that he’s set up to answer questions, which is a big deal when you’re dealing with hoodoo, witch-coven lore, crime legends, and religious references.
The strongest praise for this tour is consistency. The stories land with confidence, and the guide doesn’t treat the details like vague campfire sketches. You’ll also hear clarifications around terms—like the distinction between hoodoo and vodoo—handled in a way that feels like teaching, not correcting.
There’s also a trust factor. The tour is described as led by a licensed and insured storyteller, which matters because it signals you’re not walking with someone who’s improvising structure and safety. You’re getting an organized experience with a real professional tone.
Also, the group energy tends to be mixed in age. The tour is adults only, but people can range widely while still being comfortable with the content. That’s a sign the tour doesn’t require a specific background. You just need curiosity and comfortable shoes.
Price, pacing, and what you actually get for $35

At $35 per person, you’re paying for a guided, on-foot story route with a named expert guide, plus a souvenir wristband. It’s not a cheap “just walk around” offer, but it also isn’t priced like a museum ticket day. For a 90-minute experience—listed as 90 minutes, with the main guided portion described as about 105 minutes depending on the schedule format—you’re getting a solid chunk of storytelling time.
You’re not paying for food, drinks, or building admission. So treat this as your nighttime program, not a full evening package. If you want dinner, plan it before or after, and then come prepared to walk and listen.
The pacing matters too. It’s designed as a moving conversation. You’ll stand at points, hear how each location fits into the bigger picture, and then shift to the next story. That works well for people who get restless sitting still for too long.
Value-wise, this tour is a good buy if you want names, places, and a guide who keeps facts straight while still delivering the spooky atmosphere. It’s a weak fit if you expect access, indoor exhibits, or lighter-themed ghost stories.
Who should book this tour

This is a great match if you like dark New Orleans history, but you also like your horror to be explained. You’ll probably enjoy it most if you:
- enjoy true-crime style storytelling paired with folklore
- want a guide who can answer questions and stick to the facts presented
- are comfortable with adult themes and grim historical references
- prefer outdoor walking tours that teach through place-based storytelling
It’s less ideal if you’re bringing a group that wants comedy, or if you’re easily shaken by descriptions of real atrocities. It’s also not the right fit for kids. The tour is 17+.
If you’re traveling as a couple, this is a strong choice for an evening activity that feels different from standard sightseeing. If you’re traveling with friends across ages, it tends to work because the guide handles the content without watering it down.
Practical tips for a smooth night walk
Bring comfortable shoes. Really. You’ll be on your feet enough that sore feet can ruin the mood. Wear clothes that handle night air, since this is a walking tour.
Skip the alcohol and drugs. They’re not allowed on the experience. If you’re planning a drink elsewhere, do it before the tour starts, not during the route.
If you’re using rideshare or taxis, leave extra buffer time. The tour can’t accommodate late arrivals, and check-in happens 30 minutes before departure. For the same reason, avoid last-minute “we’ll find it” navigation chaos.
If you need mobility support, the tour is listed as wheelchair accessible and service animals are allowed. It’s also near public transportation, which helps if you don’t want to wrestle parking during a busy New Orleans evening.
Should you book Ghosts, Gods, & Gangsters?
If you want a New Orleans night that feels like a well-written case file—crime, folklore, and city psychology instead of vague scares—book it. The combination of Dr. Edward Simon’s storytelling style, the specific stop choices, and the fact-forward approach is exactly what makes this tour worth your time.
I’d skip it if you’re hoping for a family-friendly ghost stroll, building access, or an easygoing “just for fun” haunted walk. This is adult history with dark edges, delivered by someone who takes the details seriously.
If that’s your kind of evening, you’ll leave with more than goosebumps. You’ll understand why certain corners of New Orleans keep pulling people back in.
FAQ
How long is the tour?
The experience is listed at 90 minutes, and the guided tour portion is described as about 105 minutes. Plan on a bit over an hour walking and listening.
Where does the tour start and end?
Check in happens at Dutch Alley, which is off North Peters Street, and the listed starting address is 916 N Peters St. The tour finishes at 400 Esplanade Ave.
Is it adults-only?
Yes. The tour is for adults only, with a minimum age of 17+.
What’s included in the $35 price?
You get a walking tour led by a licensed and insured storyteller, plus a souvenir wristband.
Are food or drinks included?
No. Food and drinks are not included, and the tour does not include admission to any buildings.
Is the tour wheelchair accessible?
Yes. The tour is listed as wheelchair accessible, and service animals are allowed.
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